How to Create an Effective SEO Strategy for SAAS?
How to Create an Effective SEO Strategy for SAAS?
SAAS (Software as a Service) are increasingly common as a digital business model, and if there is an essential metric within your business plan.
This is where digital marketing comes into play, and more specifically, SEO as a strategy to increase traffic and attract leads at a cost that is generally lower than in other acquisition channels. In the end, it is about taking advantage to generate more visibility and traffic through this channel and to be able to translate this traffic into more customers that end up generating an increase in your MRR / ARR (Monthly Recurring Revenue or Annual Recurring Revenue).To achieve a good SEO SAAS strategy in 2023, As providing the best SEO services in Ahmedabad will share some steps to help you.
Discover your buyer persona and their "search journey" through keyword research:
The first step in creating an SEO Strategy for SAAS is to figure out your purpose, what you offer as a SAAS company, and the search terms you want to appear for.
When putting yourself in the shoes of your buyer persona, you must fundamentally identify things like:
- What doubts customers may have when purchasing your platform.
- Specific use cases that are identified with your functionalities.
- Difficulties and pain points they encounter in their work.
- Your aspirations, the solutions that can help you meet your missions.
All these questions and information correspond to keywords or expressions that the user types looking for solutions to the problem.
Once the keywords have been identified, we must know that only some of the keywords we find will be classified within the same phase within the search process, with an intention that differs in each phase. For this, it is best to visit the first page of Google to observe their content and the type of response they offer. In this scenario you need help of the best digital marketing agency in Ahmedabad, to understand the process of Google algorithm.
Informative searches usually occur in the first stage of the client’s customer journey. When a person realizes a problem for which he needs a solution. Generally, anything that is broad and usually has higher volumes is placed in the “Informational” stage. They usually describe broad topics and definitions.
Sometimes they will use very specific queries to find an answer. How can I connect my chatbot to my CRM? But you can also ask more generic queries like: “Definition of a chatbot” or “What is a chatbot?”
Comparison inquiries are primarily about leads that are already more qualified. These prospects know there is probably a solution to their problem but have yet to learn which one to choose. Therefore, they are still in the intensive research phase and will use more qualified queries like: “Which billing software should I choose?”, “Chatbot comparison”, “Comparison of this tool with another”, and “Best billing tool”.
